AI killed the video star.


In the latest months, I have found myself questioning more and more often the shorts that YouTube is dropping on my feed. The point is not why they are there; the point is whether they are "real". And it is because the pervasive use of AI in video creation is making me now doubt everything I see. 

There is an old Arab saying: "Believe what you see and lay aside what you hear." Whether the origin is right or not, I cannot say(*). But what is becoming evident is that the power of the video as "proof" of an event is becoming thinner and thinner every day. After all, Hollywood built an empire on the idea of filming stories, where the premise is to make you believe them. However, we expect news reports to accurately convey real events, not fictional narratives.

YouTube, TikTok, and the like are more about keeping us hooked on whatever crap we are interested in. Whether it is a healthy diet, running, fixing your motorbike, woodworking, plumbing, ... you name it. But with the advent of AI videos, content creators have a new tool that, with almost zero production costs, allows them to create videos about anything, real or invented. Making a movie is an expensive proposition; making AI videos is comparatively cheaper, easier, and quicker. 

My point here is that these online services could end up taking a hit because of AI-generated content, where users stop clicking after discovering they are being deceived repeatedly with content not worth their time. You might see some value in a video that shows you an unusual real situation, but if that is an imagined one posted as if it were real, it appears to me like fake reporting. There are tabloids that do that, and they may have some public, but that is not for me.

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